AI Search · AEO & GEO
Buyers now ask ChatGPT, Perplexity, Gemini and Google's AI Overviews who to hire, what to buy and which provider to trust. Answer engine optimization (AEO) and generative engine optimization (GEO) help AI systems understand your business and cite it accurately.
AEO structures your content so search engines and AI assistants can pull a clear answer. GEO strengthens your brand's authority, entity clarity and trust signals so generative AI tools can recognize and reference your business. Both build on strong SEO, and neither can guarantee a citation.
A clear distinction
These are not replacements for SEO. They build on it.
Our work can include answer-first content, conversational FAQs, entity consistency, relevant structured data, brand mentions and AI traffic monitoring.
What we do
We test questions your buyers are likely to ask across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. We record whether your brand appears, how it is described, which sources answers rely on and where competitors appear. We document observations and never invent results.
Each key page should open with a short, direct answer, then add useful detail, examples and FAQs under question-based headings. This helps readers scan and gives AI systems a clear passage to quote. We build on the content standards in our SEO service.
AI systems build an understanding of your business from many signals. We align your business name, services, locations, descriptions and profiles across your website and the web, so your brand is described consistently wherever buyers encounter it.
We add relevant schema such as Organization, Service, FAQPage, Article and LocalBusiness where it fits, then validate the markup. Structured data supports machine understanding; it does not replace helpful, visible content or guarantee a search feature.
Credible mentions, expert references and quality backlinks help people assess whether a source can be trusted. We plan this through useful, quotable content and our SEO service, without promising a particular citation.
Important pages need to be reachable and readable. We check crawlability, speed, server-rendered page content and whether key answers depend on scripts or tabs. We also review robots.txt so you can decide which crawlers may access your content; our web development team can implement fixes.
We track referral visits from AI platforms in analytics where data is available, monitor brand mentions and citations where measurable, and report them beside organic search. Reports distinguish observed results from estimates.
We work with Google AI Overviews, ChatGPT search, Perplexity, Gemini, Claude and other AI-powered search experiences. Platforms change often, so we focus on durable fundamentals: clear answers, trusted sources and consistent entity signals. No agency controls what AI platforms cite, and we do not promise citations or placements.
Trust and measurement
We apply experience, expertise, authoritativeness and trust principles: show real processes, have content prepared and reviewed by qualified specialists, cite dependable sources, keep business details accurate and avoid fabricated reviews or statistics.
We report what we observe and measure. Results depend on your business and topic; AI visibility checks are observations, not rankings. AEO and GEO are quoted after reviewing your site, topics and competition. There is no fixed monthly fee.
Content reviewer: name, title and experience to be added before publication.
Last updated: November 12, 2026
Fast, stable pages help users and crawlers. We review Core Web Vitals at the 75th percentile of real visits, aiming for LCP of 2.5 seconds or less, INP of 200 milliseconds or less, and CLS of 0.1 or less. We pass fixes to your developers or our web development team.
Sources: web.dev Core Web Vitals and Google structured data policies.
Common questions
No, but they overlap. SEO focuses on helping pages rank in traditional search results, while AEO structures content so it can be used as an answer. Strong technical SEO, useful content and clear intent matching remain the foundation for both.
No. AI systems choose which sources to cite, and their answers change over time. We improve the signals within your control, test a defined set of buyer questions and report what we observe. We do not promise citations, placements or rankings.
We work with ChatGPT search, Perplexity, Gemini, Claude and Google AI Overviews, along with other AI-powered search experiences. Platforms and features change often, so our work focuses on durable fundamentals: clear answers, trustworthy sources, accessible pages and consistent brand information.
We review analytics for referral visits from AI platforms where the source is available. We report those visits separately from traditional organic search and distinguish measured traffic from estimates, since some platforms may not pass referral information consistently.
Sometimes, but new pages are not always needed. We first review existing content and often restructure or expand it with direct answers, useful detail and question-based headings. The goal is to make accurate information clearer for readers and easier to quote.
AEO focuses on shaping content so it can be used as a direct answer. GEO focuses on brand authority, entity clarity and trust, so generative tools can recognize and reference your business. We use both together, building on SEO rather than treating either as a replacement.
Sometimes. Some AI tools link to the sources behind an answer, while others may answer without sending a visit. We track AI referral traffic where analytics makes it measurable and report it separately, without assuming every mention produces a website visit.
We test a defined set of buyer questions across selected AI platforms, record whether and how your brand appears, note sources and competitors, and track referral traffic in analytics where available. These are observations rather than rankings, and our reporting labels them accordingly.
Yes. Strong SEO is the foundation for AI search visibility, so we plan technical health, useful content and authority work together. See our SEO service for traditional search support, or contact us to discuss how the two approaches fit your site.
AEO and GEO can suit businesses where buyers research before purchasing, including professional services, healthcare, real estate, SaaS, B2B, e-commerce and local services. A visibility check can help when competitors appear in AI answers and your business does not.
We build on SEO fundamentals, write answer-first content, align brand signals and track AI traffic where measurable. We document observed results, distinguish estimates from measurements and are clear that no agency can guarantee which sources AI platforms will cite.
AEO and GEO are quoted after reviewing your website, target topics and competitive landscape. The work depends on what your content, technical setup and measurement need, so we do not publish a fixed monthly fee. Contact us to discuss an initial review.
AI visibility check