Animation and motion
Video Animation Services That Explain Your Business in Minutes
People may watch a short video before reading a long page. Loops Digital creates animated videos that explain what you do, show how it works and give viewers a reason to take the next step.
Quick answer
What is video animation and when should you use it?
Video animation turns ideas, products and processes into motion graphics, characters and visual storytelling. Businesses use it to explain complex services, introduce a brand, train customers and support ads and landing pages. Loops Digital offers published animation packages and custom projects through its branding and video service.
Animation styles
Choose a style that fits your message.
- 01
Explainer animation
Tell a clear story about the problem you solve, how your product or service works and what viewers can do next.
- 02
Whiteboard animation
Use a hand-drawn visual style for educational topics and step-by-step explanations.
- 03
Typographic animation
Bring key messages, concepts and statistics to life through animated text and motion graphics.
- 04
2D animation
Use illustrated scenes and characters to explain a concept, introduce a service or tell a brand story.
- 05
3D animation
Show products, processes or ideas through dimensional scenes and visualizations, scoped to your requirements.
- 06
Animated logos
Create a motion version of a logo for video openings, presentations and outros. See our logo design page for identity work.
- 07
Promotional animation
Plan short animated content for campaigns, landing pages and social channels.
- 08
Production support
Scriptwriting, storyboarding, character design, motion graphics, editing, voiceover and music can be discussed as part of the scope.
Our process
From first brief to final video files.
- 01
Brief
We learn about your audience, message, intended use and goals for the video.
- 02
Script
We write or refine a script to make the message clear and fit the agreed length.
- 03
Storyboard
Review the visual plan and sequence before animation work begins.
- 04
Animation
We create the agreed graphics, characters, motion and sound elements.
- 05
Voiceover and music
These are included only when listed in your selected package or project scope.
- 06
Review and delivery
We apply the revisions included in the approved package and deliver the agreed final files.
Packages
Compare current packages and deliverables.
The Packages page lists current video animation options, styles, prices and included features. Duration, voiceover, music, revision allowance and turnaround vary by package. Confirm the details shown for your selected package before ordering; custom characters and larger projects can be scoped separately.
Video and web performance
Plan video for the page it will live on.
Video can slow a page if it is added carelessly. Google’s good Core Web Vitals thresholds at the 75th percentile of real visits are Largest Contentful Paint (LCP) of 2.5 seconds or less, Interaction to Next Paint (INP) of 200 milliseconds or less and Cumulative Layout Shift (CLS) of 0.1 or less.
We recommend compressed video formats and poster images, loading below-the-fold video on demand, avoiding autoplay above the fold and setting dimensions to prevent layout shifts. Our web development team can help embed video in a page.
Source: web.dev Core Web Vitals.
Clear scope. Honest expectations.
- Plan the video for its website, landing page, social or ad placement.
- Confirm script, storyboard, voiceover, revisions and final file formats against the selected package.
- Use captions or transcripts where appropriate for accessibility and people watching without sound.
- We do not invent testimonials or make unsupported performance claims.
Who this is for
Animation for products, services and ideas.
Video animation can suit SaaS companies, healthcare and professional service firms, e-commerce brands and startups that need to explain something complex or introduce an offer. Pair it with a new website or a Google Ads campaign to support its reach.
Related creative
Connect animation with your brand.
A consistent visual identity can carry through an animated video, logo, website and campaign materials. Explore our branding and video services or logo design.
FAQs
Questions about video animation.
Timing depends on the package, video length, style and review process. We confirm the applicable turnaround before work begins.
Scriptwriting and storyboarding can be included depending on the package or custom scope. Check the current package details or ask us to confirm what is included.
Voiceover and music depend on the selected package or agreed scope. We confirm the details before work starts.
Revisions follow the approved package or project scope. We confirm the revision allowance before work begins and do not promise unlimited revisions unless explicitly included.
A well-placed video can help explain your offer and keep a page engaging. Pair it with a clear page and useful transcript or captions so people and search engines can access the key information. No ranking improvement is guaranteed.
We plan video around the message, intended audience and where it will be used, then connect it with your website, SEO or campaigns where useful. We confirm deliverables and package details before work starts.
Content updated November 14, 2026.
Related services and next steps
Video animation