Search engine optimization · Audit
SEO Audit Services That Show You What to Fix First
An SEO audit should end with a plan, not a pile of warnings. Loops Digital reviews your site, finds the issues that affect visibility and leads, and ranks each one by priority so you know where to start.
Quick answer
What Is an SEO Audit?
An SEO audit is a structured review of your website's technical health, content, keywords, links and search performance, followed by a prioritized list of fixes. It shows what may be limiting visibility or inquiries and what to do about it.
It is often the first step of our SEO services.
What we review
A site-wide view of search and conversion readiness.
Technical health
Crawlability, indexing, robots.txt, sitemaps, canonicals, redirects, 404s and broken links.
On-page elements
Titles, meta descriptions, headings, URL structure, image alt text and internal links.
Content quality and gaps
Thin or duplicate pages, search intent mismatches and missing topics.
Keyword opportunities
Current rankings, keyword gaps and mapping search terms to relevant pages.
Backlink profile
Referring domains, anchor text and suspicious link patterns, reviewed in context.
See link building servicesLocal and e-commerce checks
Google Business Profile and store templates, where relevant to your business.
Structured data
Schema markup that is present, missing or needs review.
Core Web Vitals and mobile usability
Field speed and stability data where available, plus a review of mobile experience.
AI search readiness
Answer-first content, entity consistency and structure for AEO and GEO.
Explore AEO and GEOConversion elements
Calls to action, forms and trust signals that help visitors take the next step.
What you receive
Findings your team can put to work.
For every finding, we provide:
- The issue and why it matters
- Affected pages or templates
- A recommended solution and implementation notes
- An expected benefit, framed as an estimate rather than a guarantee
- A priority rating: critical, high, medium or low
You also get a business-owner summary and a detailed list for developers.
How the audit works
Evidence first, then a practical order of work.
- 01
Business and goals
We learn what you offer, who you serve and what counts as a lead.
- 02
Data collection
We crawl the site and review Search Console and GA4 data you provide access to.
- 03
Analysis
We verify each finding with evidence and check which pages are affected.
- 04
Prioritization
We rank findings by impact and effort, with business context in mind.
- 05
Report and walkthrough
We explain the findings and recommended next steps.
- 06
Optional implementation
We can scope fixes separately as an SEO project or through our web development team.
Core Web Vitals
Check real-user speed and stability data.
Where field data is available, we check Google's good Core Web Vitals thresholds at the 75th percentile: Largest Contentful Paint (LCP) of 2.5 seconds or less, Interaction to Next Paint (INP) of 200 milliseconds or less and Cumulative Layout Shift (CLS) of 0.1 or less. When pages miss, we identify likely causes such as oversized images, heavy scripts, late fonts or unreserved space, and recommend a specific fix.
Source: web.dev Core Web Vitals guidance.
We also follow Google Search Essentials and official search documentation.
Why Loops Digital
An audit designed to clarify what to do next.
| What buyers often get elsewhere | What you get from Loops Digital |
|---|---|
| An automated report with hundreds of warnings | Verified findings, ranked by priority |
| Findings with no explanation | Each issue explained in plain English with fix steps |
| An audit with no business context | Priorities set around your leads, products and goals |
| A technical-only review | Technical, content, links and AI search readiness in one review |
| Claims without evidence | Findings tied to the data and pages reviewed |
Experience and trust
Evidence-based recommendations, with limits made clear.
Each audit uses the available site crawl and search or analytics data. We explain the evidence behind a finding, separate observed data from estimates, and do not promise rankings or a specific business result.
Useful for owners and developers
- A concise summary for business decision-makers.
- Affected URLs and implementation notes for the people doing the work.
- Clear priorities based on impact and effort.
- Optional implementation scoped separately.
Who this service is for
Get an independent view before your next move.
SEO audits suit businesses with stagnant or falling traffic, new owners of an existing site, companies planning a redesign or migration, and marketing teams that want an independent review. Local businesses can add local SEO checks, and stores can add e-commerce SEO checks.
Pricing
Scoped to your site and requested checks.
Audit scope depends on site size, platform and the checks requested. We quote after a short discovery conversation and do not publish a fixed price.
FAQs
Questions about SEO audits.
It depends on the size and complexity of the site. We confirm the timeline when we scope the audit.
We can give your team a detailed plan or implement the fixes as a separate project.
Some businesses schedule a fuller review yearly or after major changes, with regular monitoring in between. The right timing depends on the site and how often it changes.
Usually access to Google Search Console and Google Analytics 4, plus a quick overview of your business and goals.
Yes. We review how ready your content and brand signals are for AI-generated answers, without promising citations.
We verify findings, prioritize by impact and explain what to do next.
Related: SEO services, technical SEO, local SEO, e-commerce SEO, and AEO and GEO.
SEO audit